Groundbreaking “Buttoned Up” Initiative to End Period Stigma in Schools

On April 29th, Minister Hildegarde Naughton launched the transformative "Buttoned Up" initiative at Gaelscoil Mhic Amhlaigh, Galway, spearheaded by Ellie Loftus, a Nurse, Barrister, mother of 2 girls and a founder of Nickeze who is dedicated to fostering period health and wellbeing among girls in schools. This pioneering project encourages a national conversation about menstrual health, aiming to dismantle the taboos surrounding menstruation in schools across Ireland.

Ellie Loftus developed the "Buttoned Up" initiative inspired by a narrative she created about three girls who discover magical buttons that bring positive changes to their lives. This story evolved into a powerful symbol for menstruation empowerment, with the buttons worn by students to signify openness and support for discussing period health. Ellie says "Watching my own daughters and their friends struggle with the embarrassment and logistical challenges of managing their periods, especially in school and sports settings, drove me to create this campaign. The Buttoned Up initiative builds on this by providing discreet, direct access to period supplies through teachers who wear the button, creating an environment of support and inclusivity."

The initiative provides a practical solution for young girls seeking assistance during their menstrual cycle. Participating teachers will wear a simple button indicating they have essential period supplies available, such as tampons, sanitary pads, and period underwear, for students caught unprepared. This approach ensures that no girl feels embarrassed or isolated due to her period.

"Discussing periods openly and ensuring access to menstrual products in schools is crucial for breaking down the barriers girls face due to menstruation stigma. Last year's campaign on period poverty highlighted the urgent need for such initiatives, and I am proud to support the 'Buttoned Up' project, which builds on these efforts by creating an environment of support and inclusivity," stated Minister Hildegarde Naughton.

This initiative not only offers immediate assistance but also fosters a culture where menstruation is no longer a whispered topic. It encourages other students and faculty to wear the button too, symbolizing solidarity and promoting a supportive community atmosphere. The "Buttoned Up" Project is dedicated to empowering girls with knowledge, support, and resources to confidently manage their menstrual health. "By cultivating a culture of openness and understanding in schools and sports clubs, we aspire to enhance the overall wellbeing and educational success of girls nationwide.", Ellie Loftus added.

Schools wishing to participate in the initiative can contact nickeze@nickeze.com or visit www.nickeze.com to secure their buttons before Menstruation Day on May 28th. The initiative aims not only to provide immediate support but also to foster long-term change in the way menstrual health is perceived and discussed in educational settings.