A campaign with an aim to attract people to relocate to the Gaeltacht regions of the West, Conamara Láir has won Best Social Media Campaign 2021 at the Gradaim Chumarsáide in Farmleigh House.
The bilingual social media agency based in Galway’s Westend, Lorg Media, collaborated with Conamara Láir, Aniar TV and Údarás na Gaeltachta on the extremely successful campaign earlier this year.
Connemara was put on the map during the campaign which featured a three-part video consisting of personal local stories encouraging people to relocate in the area. The campaign received over 120 inquiries of people wishing to relocate to the area in addition to national coverage in the Irish Independent, Ireland AM, RTÉ News, and more.
Conamara Láir ("Central Connemara") covers the townlands of Camus, Ros Muc, Cill Chiaráin, Carna, An Caiseal and An tSraith Salach.
Founder and Managing Director of Lorg Media, Loretta Ní Ghabháin said,“We love nothing more at Lorg Media than to promote Irish culture. The Conamara Láir campaign gave us the opportunity to bring our 360 marketing magic to life.”
Máirín Ní Choisdealbha Seoige of Forbairt Conamara Láir accepted the award at an Oireachtas na Gaeilge event attended by Minister Jack Chambers at Farmleigh House.