In a world of fast fashion and fleeting trends, few shops stay not only relevant but beloved for 15 years. Sheneil Shoes, a boutique footwear store in Galway, has done just that, and for owner Sheila Considine, it’s been a journey shaped by instinct, dedication, and a genuine love of beautiful footwear and those wearing it. Discover more here..
What began as a small local store has grown into a trusted destination for women seeking style, comfort, and something a little different. Over the years, Sheila has built more than a business–she’s built a community. Her sharp eye and strong relationships with European suppliers have helped her create curated collections that reflect her passion, her customers’ needs, and the timeless value of investing in quality. “When I buy, I always start with what I love,” she says. “But ultimately, our customers are at the heart of everything I do.”
Twice a year, Sheila travels to fashion capitals like Milan, sourcing from brands in France, Germany, and Spain. These trips aren’t just about choosing shoes–they’re about discovering pieces customers won’t find anywhere else. A buying trip, as Sheila describes it, is a mix of long days, trade show energy, and moments to soak up a beautiful city. “It's definitely full-on, but it’s also one of the most rewarding parts of the job,” she shares.
And what about bold buys? Sheila isn’t afraid to take a few risks. “There have definitely been moments when new stock arrives and the team jokingly asks if I was half-asleep–or had a glass of wine in hand–when I placed the order! It always gives me a good laugh. But sometimes, those unexpected styles turn into bestsellers. And if not, it’s just another lesson learned–which, to me, is all part of the retail journey. Taking risks keeps things exciting!”
This year marks a major milestone: 15 years in business - a testament to Sheila’s vision, resilience, and her instinct for knowing what works. “Over time, you develop an instinct for what specific customers will gravitate toward-sometimes I can look at a style and immediately know which regular client will love it.”
It’s also a time of reflection. “Sheneil Shoes has grown alongside me and has played such a big part in shaping who I am,” Sheila says. “What keeps me inspired is the connection we’ve built with our amazing customers and our growing online community. Their loyalty and support mean everything. I also feel very lucky to work alongside a fantastic team who share my passion and energy. Together, we’ve created something truly special - and that’s what keeps me excited for what’s next.”
When it comes to finding the perfect pair, Sheila shares her top tips:
Start with quality. “Look for European brands that combine comfort and craftsmanship. A well-structured shoe will look better, feel better, and last longer.”
Know your fit. “Understanding your foot shape and being open to adjusting sizes between brands is key—comfort starts with the right fit.”
Balance trends with timelessness. “Choose styles you’ll actually wear again and again. The perfect shoe should make you look good and feel great.”
For the Autumn collection, expect versatile leather boots in rich, wearable tones, sleek trainers for everyday life, and standout knee-high boots that bring something extra special to the mix. “Our Autumn collection reflects everything Sheneil Shoes stands for: quality, comfort, and timeless style with a modern edge.” Shop the collection in-store at Unit 6, Level 1, Oranmore Centre, Station Rd, Carrowmoneash, Oranmore, H91 VK18 or online at sheneilshoes.com.
All photos courtesy of Sheneil Shoes.
