Coveted National Marketing Award for Galway based Creative Agency Lorg Media

Lorg Media are delighted to have won ‘Best Influencer Led Campaign’ at The Spider Awards for their marketing campaign Creidim Ionat with Foras na Gaeilge in partnership with RTÉ. This particular category received more entries than any other category this year. Lorg Media’s win therefore speaks for itself. Tá muid fíor bhrodúil as foireann an chomhlachta as an éacht seo a bhaint amach.

Dubbed “The Oscars of Ireland’s digital industry” — the Spiders are the longest running digital awards in Ireland.  Creidim Ionat (I Believe in You) was a mentor/mentee led integrated media campaign that saw thousands of people taking their next step on their Irish language journey. Pick a partner and set a goal was the main call to action of this campaign. The online community from every corner of the world participated in the Creidim Ionat campaign, which resonated far and wide with an online reach of 4.3 million people in 84 countries leading to 83 million impressions and 1.3 million video views on online content to date.

Loretta Ní Ghabháin, founder of Lorg Media, said “The Irish language is the heart of our Creative Agency. We saw how the global pandemic inspired a passionate wave of renewed interest in our language and the timing was just right for our Creidim Ionat marketing campaign, a concept that had been bubbling away for years! We’re very fortunate that our client Foras na Gaeilge and our media
partner RTÉ allowed our creativity to flow on this innovative and dynamic Campaign. And this week we continue to help celebrate Ireland and it’s talents and our language as our we create content on the ground for the Oscars in LA.”

This innovative campaign was anchored by three mentors – RTÉ podcast Beo ar Éigean hosts; Áine Ní Bhreisleáin, Sinéad Ní Uallacháin and Siún Ní Dhuinn – as they mentored and supported three well-known personalities on their Irish language journey; Michael Fry (Comedian), Marty

Morrissey (RTÉ Presenter & Commentator) and Marissa Carter (Founder and CEO of Carter Beauty), to achieve their own personal language goal within four weeks. The Spider Awards took place on Friday, March 3rd 2023 in Dublin’s Mansion House. The Lorg Media team are just back this week from Los Angeles, US, where they worked for the duration of Oscar week with Irish government agencies, where they continued to document some of the unique stories of Ireland and the Irish in the US. The team also attended Social Media
Marketing World a Marketing Conference in San Diego, a conference they have attended for the third time to stay top of their game when it comes to Marketing.