The days of men treating anti-wrinkle injections as a one-off are becoming a thing of the past, as Thérapie Clinic Galway launches its Anti-Wrinkle Subscription for Men, following a significant rise in demand from male clients. Discover more about it below...
The launch has been some time in the making. Thérapie Clinic recorded a 180% increase in men’s Anti-Wrinkle Treatment appointments last year, reflecting the growing normalisation of so-called ‘Brotox’ and a wider shift in how men are approaching aesthetic treatments. Having seen this growing demand from men alongside the strong uptake of its subscription model among its wider client base, Thérapie Clinic has been developing a dedicated offering for men, bringing a more convenient and structured approach to regular aesthetic maintenance.
Rather than looking for dramatic changes, increasing numbers of male clients are opting for subtle treatments designed to help them look fresher, more rested and confident, without looking like they have had work done.
Irish TV presenter Alan Hughes, a long-time client of Dr Tom Cryan (Thérapie Clinic Medical Director), welcomes the move: “I’ve been a client of Dr Tom’s for a few years now, so I know first-hand the importance of having someone you trust when it comes to aesthetic treatments. Working on TV you always want to look fresh faced but not overdone and Tom is the best at this. For me, it’s always been about looking after yourself and feeling good, rather than trying to look like a different person. I think it’s great that more men are becoming comfortable talking about these treatments, and that there are now options like the Thérapie Clinic subscription that make regular maintenance that bit easier.”
Since launching its subscription model in June 2025, almost one in three eligible Irish clients have opted into the service, while 94% of anti-wrinkle subscribers have remained on their doctor-recommended treatment schedule, compared with 46% of non-subscribers.
The new Anti-Wrinkle Subscription for Men costs €53 per month, plus a €99 initial payment, giving eligible clients access to anti-wrinkle treatment across up to three areas over a 12-month period, subject to consultation and medical suitability.
Dr Tom Cryan, Medical Director at Thérapie Clinic, says: “The 180% increase we saw in men’s Anti-Wrinkle Treatment appointments last year really reflects how much attitudes have changed. Aesthetic treatments are becoming far more normalised among men, and we’re seeing clients come to us who are much more informed about what they want and much more comfortable talking about it.
What we’re seeing isn’t men wanting to look different, it’s men wanting to look like themselves, just fresher and more rested. For many, anti-wrinkle treatments are becoming another part of their grooming and self-maintenance routine.
That’s why a subscription makes so much sense. We’ve seen how successful this model has been with our wider client base, and we’ve been looking at how we could bring that same approach to men. It gives clients the ability to plan ahead and maintain their results, while keeping the process completely personalised and medically led.”
Thérapie Clinic’s wider subscription data shows that uptake is strongest among consumers aged 30–55, with the model particularly resonating with Millennials who are increasingly treating aesthetic treatments as part of regular self-maintenance rather than occasional luxury spending.
The launch also comes as Irish consumers continue to show significant interest in injectable aesthetics. Thérapie Clinic’s search data records an average of 2,900 monthly searches for “Botox” and 390 monthly searches for “anti-wrinkle injections” in Ireland, reflecting the growing level of consumer research and interest in these treatments.
Thérapie Clinic says the changing attitude towards aesthetics is also reflected in the types of treatments consumers are researching, with growing interest in more subtle, preventative and skin-focused treatments rather than dramatic cosmetic changes.
With the launch of its Anti-Wrinkle Subscription for Men, Thérapie Clinic is positioning regular aesthetic maintenance as the next evolution of the modern grooming routine, less about looking different, and more about looking after how you look.
For more information about Thérapie Clinic and its subscription models, please visit www.therapieclinic.com. For news about the latest treatments and promotions available, clients are encouraged to follow on Instagram, Facebook, and TikTok.
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