Boojum puts the Spotlight on Student Rent in Galway with New Campaign
When it comes to cutting students a break, Boojum is moving beyond food and into student rent. Through a new playful campaign, Boojum is shedding light on the serious issue of sky-high rents for many students. The popular food company is giving students the chance to win free rent for a year .
As students make their way back to Galway for college, they face another year of balancing study, exams and social lives. Many also take up part time jobs to help with their living costs, most of which is made up of ever-increasing rents.
David Maxwell, Boojum’s Managing Director said: “We’re on the side of students, always aiming to deliver real value every day for them, but we knew we could take it beyond burritos. Almost fifty percent of our workforce is made up of third level students so we’re really conscious of the pressures that they’re under.
“From speaking with our students, increasing rent really is one of the biggest issues for them and is a distraction that they don’t need. That’s the thinking behind this promotion; if we can help one student this year by taking the pressure of rent off their mind, then we’ve done something positive,” he added.
Boojum has become synonymous with students, whether it’s their studies fuelled by burritos or providing well-paying part-time jobs. The new campaign takes a pointed look at the struggles new and returning students face financially across the country as tuition fees and rents seem to rise every year.
Bringing the campaign to students and forward the issue as a topic of conversation, Boojum is duplicating typical ‘To Let’ signs that line the streets in popular student areas like Corrib Village. The signs announce the chance to win Free Rent for a Year. In addition, Boojum has turned two restaurant windows into Estate Agent windows, with listings available from €0.
According to Daft, rent prices are swelling in Galway, with an estimated 9.1% increase compared to the same period last year. Boojum aims to solve this problem for one lucky student, freeing up much needed cash to help pay tuition fees and household bills.
For more information on the campaign and how to win Free Rent for a Year, go to: https://www.boojummex.com/paymyrent